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HISTORY & VALUES

HISTORY

The history of Choco-Diffusion: A family adventure in gourmet food

The Choco-Diffusion adventure began in 1981, on the premises of a former family bakery in Le Locle. Driven by his passion for gourmet products, Jean-Willy Bihler founded the company with the aim of distributing chocolates, caramels and cookies. What began as a small family business quickly evolved, thanks to solid partnerships and the creation of emblematic own brands such as SwissDream, Bibichoc, L’Atelier Grand-Mère and Swisschoc.

In 2015, the acquisition of La Semeuse, a coffee brand founded in 1900 in La Chaux-de-Fonds, marked a new stage in the CD Group’s diversification, strengthening its presence in the coffee sector.

Timeline

Discover the CD Group’s major milestones since its foundation:

VALUES

CD Group combines tradition and innovation to offer fine chocolates and exceptional coffees. We select quality ingredients and promote sustainable practices. The CD GROUP offers iconic brands that guarantee a unique taste experience.

Its concrete commitments, such as the promotion of organic/fairtrade coffees and collaboration with iconic Swiss brands, reflect its commitment to quality, ethics and the environment.

PROXIMITY

By establishing direct partnerships with local producers and working closely with our customers to meet their specific needs.

SUSTAINABILITY

By favoring eco-responsible materials, organic and Fairtrade certifications, and integrating innovative energy solutions into its infrastructures.

INNOVATION

By offering tailor-made products that meet the specific needs of our customers, while respecting our values of sustainability and quality.

“CD Group combines tradition and innovation to offer fine chocolates and exceptional coffees. We select quality ingredients and promote sustainable practices. The CD GROUP offers iconic brands that guarantee a unique taste experience. ”

Nicolas BihlerDirecteur général CD GROUP