About the CD GROUP
The chocolate and caffeine world of
CD GROUP
The CD Group specializes in importing, processing and marketing food products, with a particular focus on chocolate and coffee.
Renowned brands
The CD Group brings together a number of prestigious brands, such as GOLDKENN, SWISSDREAM and LA SEMEUSE, which are recognized both in Switzerland and internationally.
OVERVIEW
Our history
The history of Choco-Diffusion: A taste adventure for all the family
The Choco-Diffusion adventure began in 1981, in the premises of a former family-run bakery in Le Locle. Driven by his passion for gourmet products, Jean-Willy Bihler founded the company with the aim of distributing chocolates, caramels and biscuits. Starting as a small family-run business, it saw rapid growth, thanks to solid partnerships and the creation of iconic own brands such as SwissDream, Bibichoc, L’Atelier Grand-Mère and SwissChoc!.
In 2015, the acquisition of La Semeuse, a coffee brand founded in 1900 in La Chaux-de-Fonds, marked a new stage in the CD Group’s diversification, strengthening its presence in the coffee sector.
Our companies
The CD GROUP brings together two complementary companies:
Choco Diffusion SA, a specialist in chocolate brands such as Goldkenn and SwissDream, also offers a made-to-measure co-packing service creating personalised filled gift boxes and baskets.
La Semeuse, a renowned roaster, embodies the excellence of coffee through its iconic brand. Together, these two companies combine tradition and innovation to meet the expectations of chocolate and coffee lovers.
THE CD GROUP IN FIGURES
7
brands active in the food industry
50
countries in which our products are represented
80
permanent employees
OUR BRANDS
Discover the iconic brands of the CD GROUP, the fruit of our passion for innovation and quality. From SwissDream and Goldkenn to Bibichoc and La Semeuse, each brand embodies the excellence and family know-how that drive us.
OUR SERVICES
Our company, Choco-Diffusion, distributes imported branded products from the biscuit and confectionery sector throughout the Swiss market. We work with suppliers from all over Europe and have exclusive rights to distribute these products on the Swiss market.
COPACKING
Your bespoke partner
The Choco-Diffusion workshop offers high-quality, customised packaging solutions tailored to the specific needs of each customer. It specialises in personalised filled gift baskets, multipacks and logistics.
DISTRIBUTION
The distribution expert
Distribution in Switzerland of biscuits and confectionery thanks to exclusive partnerships with European suppliers. With nationwide coverage and logistical expertise, it guarantees a unique offering and personalised support.
OUR VALUES
The CD GROUP combines tradition and modernity through direct partnerships with producers and artisans. It develops innovative, sustainable solutions such as eco-responsible packaging and low-carbon buildings.
Its concrete commitments, such as promoting organic/fair trade coffees and working with leading Swiss brands, reflect its commitment to quality, ethics and the environment.
PROXIMITY
By establishing direct partnerships with local producers and working closely with our customers to meet their specific needs.
SUSTAINABILITY
By favouring eco-responsible materials, organic and Fairtrade certifications, and by integrating innovative energy solutions into its infrastructures.
Read moreINNOVATION
By offering bespoke products that meet the specific needs of our customers while respecting our values of sustainability and quality.