CD GROUP in a nutshell
The chocolate and caffeine world of
CD GROUP
The CD Group specializes in importing, processing and marketing food products, with a particular focus on chocolate and coffee.
Renowned brands
The CD Group brings together a number of prestigious brands, such as GOLDKENN, SWISSDREAM and LA SEMEUSE, which are recognized both in Switzerland and internationally.
PRESENTATION
Our history
The history of Choco-Diffusion: A family adventure in gourmet food
The Choco-Diffusion adventure began in 1981, on the premises of a former family bakery in Le Locle. Driven by his passion for gourmet products, Jean-Willy Bihler founded the company with the aim of distributing chocolates, caramels and cookies. What began as a small family business quickly evolved, thanks to solid partnerships and the creation of emblematic own brands such as SwissDream, Bibichoc, L’Atelier Grand-Mère and Swisschoc.
In 2015, the acquisition of La Semeuse, a coffee brand founded in 1900 in La Chaux-de-Fonds, marked a new stage in the CD Group’s diversification, strengthening its presence in the coffee sector.
Our companies
CD GROUP brings together two complementary entities:
Choco Diffusion SA, a specialist in chocolate brands such as Goldkenn and SwissDream, also offers a custom copacking service for the creation of personalized boxes and garnished baskets.
La Semeuse, a renowned coffee roaster, embodies coffee excellence through its emblematic brand. Together, these two companies combine tradition and innovation to meet the expectations of chocolate and coffee lovers.
CD GROUP IN FIGURES
7
brands active in the food industry
50
countries in which our products are represented
80
permanent employees
OUR BRANDS
Discover the emblematic brands of the CD GROUP, the fruit of our passion for innovation and quality. From SwissDream to Goldkenn, Bibichoc to La Semeuse, each brand embodies the excellence and family know-how that drive us.
OUR SERVICES
Our company Choco-Diffusion distributes imported branded products from the cookie and confectionery sector throughout the Swiss market. We work with suppliers from all over Europe, and have exclusive rights to distribute these products on the Swiss market.
COPACKING
Your customized partner
The Choco-Diffusion workshop offers customized, high-quality packaging solutions, tailored to the specific needs of each customer. Specializing in filled baskets, multi-packs and logistics.
DISTRIBUTION
The distribution expert
Distribution in Switzerland of cookies and confectionery thanks to exclusive partnerships with European suppliers. With nationwide coverage and logistics expertise, it guarantees a unique offer and personalized follow-up.
OUR VALUES
The CD GROUP combines tradition and modernity through direct partnerships with producers and craftsmen. Innovative, it develops sustainable solutions such as eco-responsible packaging and low-carbon footprint buildings.
Its concrete commitments, such as the promotion of organic/fairtrade coffees and collaboration with iconic Swiss brands, reflect its commitment to quality, ethics and the environment.
PROXIMITY
By establishing direct partnerships with local producers and working closely with our customers to meet their specific needs.
SUSTAINABILITY
By favoring eco-responsible materials, organic and Fairtrade certifications, and integrating innovative energy solutions into its infrastructures.
Read moreINNOVATION
By offering tailor-made products that meet the specific needs of our customers, while respecting our values of sustainability and quality.
